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Google Ads Account Review

You’re Paying for the Clicks. But Are You Paying for the Right Ones?

Google can tell you what the click cost and whether someone converted.

It still doesn’t tell you whether you paid for the right search, whether the enquiry was worth having, or where money started losing its value.

I look across the account, search terms, campaign structure, tracking, landing page and lead quality to find where that journey starts breaking down.

Let Me Look at What’s Happening

Start with the account you already have.
I’ll contact you first to understand what’s happening — no account access is requested on this form.

What happens after you send this?

I’ll first understand the situation you’re seeing and what the account is currently doing. If it makes sense to go deeper, we can look at where the spend, search traffic, tracking, landing page or lead quality may be breaking down.

Common reasons people contact me:
Wasted search spend • poor lead quality • unclear Performance Max activity • tracking that does not match what the business is seeing

What I’ll look at before telling you to spend more

Dermatology clinic • UAE246 platform-reported conversions · AED 2.97 per reported conversion · Oct 1–15, 2024
  • The searches actually triggering your ads
  • Where irrelevant traffic is spending the budget
  • Search vs Performance Max structure
  • Negative keywords and query control
  • What Google is currently counting as a conversion
  • Whether the landing page matches the search
  • What happens after the enquiry reaches the business

Real Account Work

Real Google Ads account results

Platform screenshots from accounts I’ve worked on, shown with the result context available from the original account evidence.

Muhammad Ali AbbasiPerformance Marketing Consultant

I work across Google Ads, landing pages, tracking and lead quality — with the focus on what happens after the click, not only what the dashboard reports.

Experience across healthcare, medical devices, B2B and service businesses.

Clinic account • UAE184 platform-reported conversions · AED 2.92 per reported conversion
Dental clinic • UAE86 platform-reported conversions · AED 13.63 per reported conversion
Google Ads account • UAE279 platform-reported conversions · 1.15K clicks · AED 1.7K cost